Krämer - Your independent field service provider

We know what counts
when you want to know what will be successful.

Quality, flexibility, service and professionalism: since its foundation in 1986, these compelling characteristics of our company philosophy have made Krämer Market Research one of the leading field service institutes in Europe. Our clients include leading market research institutes, management consultancies, advertising agencies and enterprises in Germany, the rest of Europe and America. In addition to our network of interviewers working thoughout Germany, our test studios cover all facets of field research. Direct communication with consumers and opinion leaders helps you to collect authentic data and quickly apply these to strategies and decisions. We support you in these processes and guarantee a continuously high quality standard.

In our generously equipped and centrally located studios we offer you one-on-one interview rooms, group discussions, test kitchens and internet stations. The central location of the teststudios guarantees the accessibility of target groups with broad socio-demographic dispersion. Separate observation areas with one-way mirrors, the most modern audio and video transmission technology as well as devices for simultaneous translation are all part of our studios´standard facilities

Psychologically trained moderators and researchers ensure a methodologically correct and rigorous execution of group discussions as well as in-depth interviews. Our experienced and competent studio managers, supported by motivated interviewers and flexible recruiters, work in strict adherence to your wishes and expectations in order to reach even the most difficult target groups. As a member of ADM, BVM and ESOMAR we are committed to all relevant quality standards. Reliability, punctuality, individual care and competence are essential and are of the highest importance to us, regarding our efforts to meet your needs and challenges and to provide you with conclusive results.


Our service portfolio offers to you among other things:

  • Taste tests
  • Product and packaging test
  • Brand and name test
  • Concept test
  • Image test
  • Store tests/ shop simulations
  • Advertisement and poster test
  • Price acceptance test
  • TV and radio advertisement tests

Our applied questioning methods cover among other things:

  • One-on-One interviews:
  • paper & pencil
  • CAPI
  • Telephone
  • Internet surveys (WAPI)
  • Expert discussions  
  • Exploration and in-depth interview
  • Group discussions with consumers, b-2-b, as well as high level target groups
  • Videoconferencing